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Skip the Stinky, Old Blanket or the Oily Piece of Cardboard!

A Cargo Liner for Your Cherokee

By Alan Huber
photographer: Alan Huber

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Modern sport/utilities have everything going for them. The best ones—Jeep Cherokees and Grand Cherokees, of course—can take on surprisingly gnarly trails and then whisk you smoothly home in quiet comfort. In fact, these new SUVs are so luxurious that the thought of tossing in a filthy tent, a greasy toolbox, or that once-in-a-lifetime find from the junkyard may have you wondering what happened to the utility in sport/utility.

Sure you can throw an old blanket or piece of cardboard in the back, but a smarter solution is to get a BedRug from Wise Industries. BedRugs are molded to fit your vehicle and come in charcoal, beige, gray, and basic black color-fast colors designed not to fade. The best part is, unlike the old blanket/cardboard idea, the polyester carpet bonded to closed-cell polyethylene foam is impervious to moisture and organic, chemical, and petroleum products. That means easy to clean and stainproof.

The BedRug will keep your Jeep’s carpet (and resale value) showroom nice. And protecting your sizeable SUV investment is just plain, good, old-fashioned, horse sense. Wise choice.


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